Focused on the "three Es" of Environment (securing the planet in the face of the challenge of climate change), Economics (food must be affordable) and Ethics (food must be produced safely and with the welfare of the animal in mind), FAI farms commercially adjacent to the banks of the River Thames at Wytham, Oxfordshire, and undertakes farm-scale research to improve animal welfare within a commercial farming system. FAI shares its findings via the website and offers regular comment on matters of concern to today's farmers.